Access to affordable broadband services has a direct impact on the economic and social wellbeing of individuals, communities, countries and entire regions.
It is at the heart of various nations’ national broadband plans as well as the European Union’s Digital Agenda. Looking to the future, the take-up of superfast broadband enabling more sophisticated and as yet unknown applications will become a key shaper in how successful and competitive both local and national economies will be.
As evidence builds regarding how societies can gain from ubiquitous and increasingly higher bandwidth internet services, the consensus is that not having such access is detrimental to a country or region’s fortunes. It is simply no good standing still while others are advancing the health of their broadband provision. The ‘digital divide’ is not necessarily confined to particular geographies or socio-economic groupings, but can be experienced by entire nations.
Cities are increasingly competing to attract businesses and an educated workforce; and this is not simply against their immediate neighbours and traditional rivals, but internationally against cities in other countries. For local government operating in rural communities retaining and growing existing businesses as well as attracting new enterprises, keeping their young people and preventing a ‘digital divide’ between rural and urban environments is vital for a vibrant local economy.
Point Topic can help local and national governments plan, implement and monitor their efforts to leverage the benefits of broadband: