This is a full live sample of the reports provided in Point Topic's Broadband Money Makers source. Broadband Money Makers is about the applications and tools which will add value and earn revenue for broadband service providers.
For more information visit the Broadband Money Makers homepage.
Telecom Italia
Telecom Italia is the incumbent telecommunication operator in Italy. It is one of the largest players in the fixed line and mobile markets in the country. The company also operates through its Internet business unit Telecom Italia Media that was established in August 2003. Telecom Italia offers DSL services through two channels, retail and wholesale.
In December 2005, Telecom Italia launched its IPTV service’ Alice home TV’ that offers movies, sports, and news to its subscribers. The service with an investment of 350 million Euros was initially launched in four cities and was extended to 21 cities in January 2006.
In April 2007, a consortium led by Telefonica announced plans to buy a 23.6% stake in TI. This made Telefonica the largest single shareholder in the company with a 10% indirect stake.
In October 2007, TI launched its quadruple play offering ‘Unica’, based on broadband and IP technology. Unica includes fixed and mobile telephony, Internet and Alice Home TV.
Service operator:
|
Service brand:
|
http://www.telecomitalia.it/
|
www.alice.it
|
Date updated
|
9 February 2010
|
Sources
|
[U 0221] [U 0222] [U 0223] [U 0224] [U 0225] [U 0226] [U 0227] [U 0228] [U 0229] [U 0230] [U 0231] [U 0232] [U 0233] [U 0234] [U 0235] [U 0236]
[B14021] [B14022] [B14023] [B14024] [B14025] [A1419] [A1420] [A1421] [A1448] [A1449] [A1482] [A1508] [A1712] [A1735] [A1808] [A2017] [A2018] [A2117] [A2118] [A2140] [A2141] [A2217] [A2218] [A2269] [A2270]
|
Telecom Italia DSL as a whole
|
Service offered
|
Launch date
|
Network type
|
|
|
|
Total users and revenues
|
Date
|
Total no. of users
|
Total ARPU
|
Notes
|
31 Dec 2004
|
4,010,000
|
|
Total DSL customers
|
31 Mar 2005
|
4,872,000
|
|
Total DSL customers
|
30 Jun 2005
|
4,615,000
|
|
Total DSL customers
|
30 Sep 2005
|
4,873,000
|
|
Total DSL customers
|
31 Dec 2005
|
5,707,000
|
|
Total DSL customers
|
31 Mar 2006
|
Over 6.1 million
|
|
Total DSL customers
|
30 Jun 2006
|
6,266,000
|
|
Total DSL customers
|
30 Sep 2006
|
6,500,000
|
|
Total DSL customers
|
31 Dec 2007
|
6,770,000
|
|
Total DSL customers
|
31 Mar 2007
|
7,095,000
|
|
Total DSL customers
|
30 Jun 2007
|
7,277,000
|
|
Total DSL customers
|
30 Sep 2007
|
7,395,000
|
|
Total DSL customers
|
31 Dec 2007
|
7,590,000
|
|
Total DSL customers
|
31 Mar 2008
|
7,728,000
|
|
Total DSL customers
|
30 Jun 2008
|
7,764,000
|
|
Total DSL customers
|
30 Sep 2008
|
7,914,000
|
|
Total DSL customers
|
31 Dec 2008
|
8,134,000
|
|
Total DSL customers
|
31 Mar 2009
|
8,343,000
|
|
Total DSL customers
|
30 Jun 2009
|
8,439,000
|
|
Total DSL customers
|
30 Sep 2009
|
8,521,000
|
|
Total DSL customers
|
Target total users and revenues
|
Date
|
Target no. of users
|
Target ARPU
|
Notes
|
|
|
|
|
Telecom Italia Alice TV service users and revenues
|
Service offered
|
Launch date
|
Main features
|
Alice Home TV
|
December 2005
|
ADSL
|
Actual users and revenues
|
Date
|
No. of broadband TV users
|
Broadband TV ARPU
|
Notes
|
31 Dec 2006
|
31,000
|
|
|
31 Mar 2007
|
40,500
|
|
|
30 Jun 2007
|
50,000
|
|
|
30 Sep 2007
|
80,000
|
|
|
31 Dec 2007
|
80,000
|
|
|
31 Mar 2008
|
136,000
|
|
|
30 Jun 2008
|
180,000
|
|
|
30 Sep 2008
|
218,000
|
|
|
31 Dec 2008
|
329,000
|
|
|
31 Mar 2009
|
365,000
|
|
|
30 Jun 2009
|
397,000
|
|
|
30 Sep 2009
|
405,000
|
|
|
Target Broadband TV users and revenues
|
Date
|
Target no. of users
|
Target broadband TV ARPU
|
Notes
|
End 2006
|
8 million
|
|
Total Homes passed
|
Telecom Italia Alice TV consumer services
|
Service offerings
|
Name
|
Features
|
Alice Home TV
|
This is the digital TV service offered by Telecom Italia in conjunction with its ADSL 7 Mbps and 20 Mbps services. It includes:
- Over 200 national, local and thematic channels
- new TV decoder for viewing digital terrestrial channels
- TV Guide
|
Alice Tutto Incluso
|
This is the digital TV service offered by Telecom Italia as part of a bundle. The bundle includes:
- Alice Home TV service
- Unlimited internet access at 20 Mbps
- Wi-fi modem, set top box, remote control and smart card
- Alice Voce VoIP service (unlimited national calls to fixed lines)
|
Sky TV
|
Includes SKY WORLD, SKY CINEMA, SKY SPORT, SKY FOOTBALL and optional thematic channels.
|
Mediaset Premium
|
A new TV service offered to Telecom Italia subscribers. It features the Bouquet, which includes cinema, TV series, and the best of children’s entertainment, and Football channel with A league matches, UEFA Champions League and European league games.
|
Other Services
|
On Demand – pay per view
|
Telecom Italia offers on demand pay per view service to its Alice Home TV customers. The IPTV subscribers can access film, series, children’s programmes, music, entertainment and news content on demand. Over 25,000 content pieces are available.
Alice Home TV now also features the new ‘Mediaset last seven days’ back catalogue, offering on-demand access to top programmes broadcast by Mediaset’s Italian networks over the past week.
|
Telecom Italia Alice TV service architecture
|
Topic
|
Description
|
Technical architecture
|
BBTV
|
|
VoD
|
|
User delivery
|
Alice Home TV
|
Alice Home TV is delivered over an ADSL connection with a kit consisting of a TV set-top box (decoder) and an ADSL Wi-Fi modem. The decoder is connected to the TV to receive, decode and visualize the contents over the ADSL line. A smart card is inserted in the decoder which enables demanding contents over TV. The customer also gets a remote control to access channels.
Additonally, customers can also get an infrared keyboard which would enable them to surf the Internet via television.
|
VoD
|
|
Geographical coverage
|
Rome, Milan, Bologna, Palermo, Bari, Naples, Padua, Cagliari, Genoa, Florence, Alessandria, Modena, Venice, Verona, Turin, Trieste, Catania, Brescia, Biella, Sondrio and Reggio Emilia
|
Telecom Italia Alice TV tariffs and charges
|
Tariffs
|
In EUR (US$ 1 = 0.7272 EUR - exchange rate correct as on 8 February 2010)
|
Service Offerings
|
Initial Charges
|
Monthly rental
|
Content charges
|
Others
|
Alice Home TV
|
Installation and decoder free, bundle activation 154.80 (d)
|
2.95 (a)
|
|
Modem 3.00/month
|
Other Services
|
VoD
|
|
NA
|
From 3.00/movie
|
|
Sky channels
|
|
(b) (c)
|
additional channels 8.72/month
|
|
Mediaset Premium
|
|
28 (e)
|
|
|
Structure
|
(a) TV service available with subscription to Alice 7 Mega - 19.95/month or Alice 20 Mega - 24.95/month.
|
Special offers
|
(c) All SKY channels and World FIFA 2010 EUR 29.90 for the first three months.
(d) Waived. Offer valid until 15 February 2009.
(e) Monthly rental 19.90, Cinema and Series included until the end of 2011. Offer valid until 25 February 2010.
|
Other notes
|
(b) Three Sky World packages – 19.90, 4 Sky World packages – 24.90, 5 Sky World packages – 29.90, 3 Sky World packages and Sky Cinema – 34.00, 4 Sky World packages and Cinema or Sport/Football – 39.00, 5 Sky World packages and Cinema or Sport/Football – 43.00, 4 Sky World packages and Cinema and Sport/ Football – 52.00, 5 Sky World packages and Cinema and Sport/ Football – 56.00, 4 Sky World packages and Cinema, Sport and Football – 65.00, 5 Sky World packages and Cinema, Sport and Football – 69.00.
|
Tax status
|
Prices include tax
|
Telecom Italia Alice TV marketing and partnerships
|
Equipment suppliers
|
|
Set top box
|
|
Video encoder
|
|
Other equipment or software
|
|
In December 2005, Telecom Italia signed an agreement with ANT to deploy ANT’s IPTV set top box software solution to support its Alice Home TV service
|
|
17 December 2009: Telecom Italia has launched a new all-in-one broadband TV device called ‘CuboVision’, offering access to DTT channels, interactive Web TV and on-demand pay-per-view video, including high-definition content.
|
Content deals
|
MTV Italia
|
In October 2006, Telecom Italia signed an agreement with MTV Italia to offer MTV’s four known international music channels to its IPTV customers.
|
Sony Pictures Television International
|
In September 2006, Telecom Italia signed an agreement with Sony Pictures Television International to offer on-demand major blockbuster movies to its "Alice Home TV" customers.
|
RTI
|
In September 2006, Telecom Italia partnered with RTI to offer football games of Torino to its IPTV customers.
|
Sitcom Group
|
In May 2006, the operator partnered with Sitcom Group to start a new family entertainment channel for its TV customers, ‘SitcomUNO’, beginning September 2006.
|
Italian Professional Football League
|
In April 2006, Telecom Italia extended its partnership with Italian Professional Football League till 2010. Under the agreement, the TIM brand name will appear for another four years with the Italian Professional Football League in the Serie A TIM, Serie B TIM leagues, the TIM Cup, the TIM Supercup and TIM Youth competitions.
|
Sky
|
In January 2006, the operator signed an agreement with Sky to offer over 400 movies through Sky’s film channels to its ‘Alice Home TV’ subscribers.
|
Telecasting Italy’s “Big Brother”
|
In January 2006, Telecom Italia planned to telecast Italy’s “Big Brother” show 24 hours a day. This enabled the subscribers to watch the show on their computers via the Rosso Alice broadband portal.
|
Lega Basket Serie A
|
In September 2005, Telecom Italia signed an agreement with Lega Basket Serie A to telecast eight basketball matches live for its TV subscribers
|
Mediaset
|
In January 2005, Telecom Italia signed an agreement with Mediaset to offer live coverage of home matches played in Serie A TIM on its Rosso Alice broadband portal. This enabled the operator to offer value added services to its broadband customers.
|
WBITD
|
In December 2004, Telecom Italia signed a two-year agreement with Warner Bros. International Television Distribution (WBITD) to distribute over 100 movies via its Rosso Alice broadband portal. This enabled the operator to offer online movies to its broadband customers
|
Sky
|
On 4 October 2007, Telecom Italia and Sky agreed to broadcast all Sky channels via Alice Home TV, including the theme channels of the World package programming as well as SKY pay-per-view and interactive services. Further, High Definition content distribution is also expected.
|
Mediaset
|
4 March 2009: Telecom Italia has signed a distribution deal with Italian DTT broadcaster Mediaset Premium to carry the latter’s content on its IPTV service ‘Alice Home TV’. Alice Home TV subscribers can now access Premium Bouquet channels as well as 24-hour coverage of the current Italian Big Brother series.
|
Business partners
|
|
|
Microsoft
|
In March 2006, Telecom Italia partnered with Microsoft to develop interactive applications that can be accessed from TV, phones and Internet.
In July 2005, Telecom Italia signed an agreement with Microsoft to deploy Microsoft TV IPTV Edition software for its IPTV trial services.
On 12 Sep 2004, Telecom Italia signed an agreement with Microsoft to conduct trials of IPTV platform in its network. The platform enabled Telecom Italia to provide secure delivery of pay-TV services, including standard and high-definition channels, on-demand programming, digital video recording, and interactive program guides.
|
Intel
|
In January 2006, Telecom Italia signed an agreement with Intel to jointly develop new services for home entertainment, healthcare, and research and development of new technologies. This will enable the operator to offer a range of multimedia services to its customers.
|
Alcatel
|
In July 2005, Telecom Italia partnered with Alcatel to deploy Alcatel’s ADSL access devices and “Open Media Suite” set top box video entertainment TV distribution platform to support its IPTV trials.
|
Pirelli Broadband Solutions
|
In July 2005, Telecom Italia partnered with Pirelli to deploy Pirelli’s modular routers to support its broadband services and IPTV trials.
|
IPTV Association
|
23 January 2009: Fastweb, Telecom Italia and Wind have formed the Associazione Italiana degli operatori IPTV (Italian Association of IPTV Providers). The association plans to promote the development of a regulatory environment that encourages investment in IPTV, and will also create a technical board to contribute to the definition of unified technical standards for the delivery of television services.
|
Fastweb and Wind
|
28 May 2009: Telecom Italia, Fastweb and Wind have launched a new website providing consumer information on IPTV services, aimed at stimulating the growth of subscribers to their respective IPTV services.
22 June 2009: Telecom Italia, FastWeb and Wind have joined together to establish a common standard for IPTV set-top boxes. The aim is to support development of a set-top box compatible with all three IPTV services as well as Italian DTT and DTH signals. The new set-top box could be available this November.
|
Marketing programmes
|
Online TV platform launch
|
29 May 2008: Telecom Italia has launched Yalp!, a platform for watching TV online as well as creating and sharing videos. Divided into Video, Audio, Community and TV sections, Yalp! offers around 40,000 on-demand elements of content, including music, film, cinema amd sport, of which over 80% is free. The site also allows users to see full-screen versions of 19 national and international television channels.
|
Series B TIM Football Championship
|
26th September 2008: Starting from tomorrow, Telecom Italia’s cable TV Alice Home TV will offer all subscribers Series B TIM 2008-2009 football championship. The matches will be offered starting from channel 21, for free up to 1st January 2008.
|
|
|
Future developments
|
|
Telecom Italia other service offerings
|
Name
|
Features
|
|
|
Telecom Italia profile and history
|
Operator profile
|
Telecom Italia is the incumbent telecommunication operator in Italy. It is one of the largest players in the fixed line and mobile markets in the country. The company also operates through its Internet business unit Telecom Italia Media that was established in August 2003. Telecom Italia offers DSL services through two channels, retail and wholesale.
On 28 February Telecom Italia finalized its acquisition of Time Warner’s AOL Germany internet access business for €665m in cash.
As of Q307, the operator is facing ownership change after the consortium led by Telefonica in April 2007 announced plans to buy a 23.6 percent stake in TI. This will make Telefonica the largest single shareholder in the company with an indirect stake of 10 percent.
In December 2009, Telecom Italia revealed in its new three-year strategy that it is aiming to reach 1.5 million IPTV subscribers by the end of 2011. The telco expects to reach 300,000 subscribers for its IPTV service ‘Alice TV’ by the end of 2009, and is trialling FTTH services, including IPTV, for commercial launch in 2009.
|
|
17 October 2008: Telecom Italia Media reached an undertaking with Airplus TV on the transfer of the PPV digital terrestrial activities.
|
Broadband investment
|
In May 2007, Telecom Italia signed an agreement with Metroweb to expand its fibre-optic network in and around Milan. The agreement will give Telecom Italia access to 70,000 buildings, partly through Metroweb’s network infrastructure.
The contract, which includes an investment of approximately EUR 50 million and the right to use the infrastructure for 15 years, is part of Telecom Italia’s plan to develop its next-generation broadband network (NGN2), which, starting from the city of Milan, is scheduled to be rolled out across Italy.
|
|
In April 2008, The Liguria Region and Telecom Italia today signed a Protocol of Understanding to extend the broadband network to a further 33 municipalities in the region, to reach a total of 208 municipalities by the end of 2009 and bring coverage to 96% of fixed telephone lines.
|
|
In October 2007, it was announced that Telecom Italia Group had deployed ECI Telecom’s broadband access solution to expand its outside plant broadband network. The solution will enable Telecom Italia to deploy broadband at any location, including new urban areas, saturated regions and rural areas, providing the broadband bandwidth necessary to support next-generation triple play services such as IPTV.
|
|
17July 2009: The first mobile broadband connections at 28 Mbps download and 5.8 Mbps upload are now active in the city of Milan. In October, Rome will enjoy the same upgrade based on Ericsson technology in a ‘world first’ implementation.
|
Past developments
|
In Q206, the operator launched a new channel, ‘Parole e Persone’, exclusively for its Alice TV customers. Further, in the same quarter, it launched Italy’s first corporate internet TV channel ‘Impresalive.tv’ in collaboration with Milan chamber of Commerce.
In November 2005, Telecom Italia planned to upgrade its Alice TV customers to its 20 Mbps ADSL service to offer improved TV services.
In July 2005, Telecom Italia conducted trials of its IPTV services in four Italian cities and launched the service in December 2005.
|
|
|
