What is BroadBand User Service – Mobile?

• Initiated by a founder sponsor

  Not a provider of end-user products or services

• Carried out for Point Topic by Ipsos MORI (offline wave) and YouGov and Point Topic

  • Surveys May 2007 and May 2008
  • Analysis June 2007 and June 2008
  • Briefings, data mining and full data access now available

• Offered as a syndicated study

  • Supporting a bigger research programme
  • Greatly reducing the cost per user
  • Helping to create a convergence community

Survey methodology

• Conducted using a combination of offline (face to face) and online interview developed by Point Topic to allow a full picture of the UK mobile broadband market profiling those using the internet on the move along with those who do not.
• Administered online to members of the YouGov GB panel and a total cross section of the UK public.
• A total of more than 10,000 interviews
• Fieldwork in May 2007 and May/June 2008

What are the deliverables?

1. Top level presentation
2. Top level cross-tabs
3. Eight analysis papers
4. On-site briefing for your team
5. Purchase of survey dataset if required
6. Continuing phone and email support
7. Custom analysis and insight if required

What analysis papers will be available?

1. Demographic analysis
2. Internet usage
3. Current device and brand choices
4. Existing data usage on the move
5. Wants for the future
6. Price sensitivity
7. Future usage
8. Market size and profile

Survey and publication calendar