BroadBand User Service - UKPlus
What is BroadBand User Service – Mobile?
-
Initiated by a founder sponsor
Not a provider of end-user products or services
-
Carried out for Point Topic by Ipsos MORI (offline wave)
and YouGov
and Point Topic
- Surveys May 2007 and May 2008
- Analysis June 2007 and June 2008
- Briefings, data mining and full data access now
available
-
Offered as a syndicated study
- Supporting a bigger research programme
- Greatly reducing the cost per user
- Helping to create a convergence community
Survey methodology
- Conducted using a combination of offline (face to face) and
online interview developed by Point Topic to allow a full picture of
the UK mobile broadband market profiling those using the internet on
the move along with those who do not.
- Administered online to members of the YouGov GB panel and a
total cross section of the UK public.
- A total of more than 10,000 interviews
- Fieldwork in May 2007 and May/June 2008
What are the deliverables?
- Top level presentation
- Top level cross-tabs
- Eight analysis papers
- On-site briefing for your team
- Purchase of survey dataset if required
- Continuing phone and email support
- Custom analysis and insight if required
What analysis papers will be available?
- Demographic analysis
- Internet usage
- Current device and brand choices
- Existing data usage on the move
- Wants for the future
- Price sensitivity
- Future usage
- Market size and profile
Survey and publication calendar
| Deliverable |
Service |
| Fieldwork |
Survey wave 1 completed May 2007 and wave 2 in May/June 2008 |
| Top level presentations |
Available now |
| Top level cross-tabs |
Available now |
| Eight analysis papers |
Available now for wave 1 and through July 2008 for wave 2 |
| On-site briefing for your team |
At subscriber request |
|
|