13 Jul 2010Navigating the Digital Intersection

A joint service from Apogee and Point Topic.

The overlap between broadband, particularly superband, and Digital Terrestrial TV (DTT) offers a number of opportunities and pitfalls for the broadcast and broadband industry alike.

As users gain access to different digital delivery systems it becomes increasingly important to find out who can get what and where.

Point Topic and Apogee can help you fill the information gap.

Uniquely positioned to offer the best view of the UK DTT and broadband market both Apogee (www.apogeedata.co.uk) and Point Topic (www.point-topic.com) are market leaders in their respective fields.

The combination of the datasets for DTT and broadband means that you can take advantage of a long running syndicated research programme for a fraction of the total spend. Outputs from both organisations are in use across the UK already. What can we offer you to help navigate The Digital Intersection:

  1. The only complete GB dataset tracking the who, where and when of broadband, superband, next generation internet and digital TV delivery.
  2. Know who can see what and where. Find your customers, your stakeholders and your audience overall.
  3. How to cut your marketing costs – target your advertising, focus your campaigns, increase your clickthroughs, budget for your borough.
  4. It will give you competitive advantage – at the edge of change is where the money is made...and lost. Without the proper information you could make a decision that sinks your budget.
  5. Where are users watching digital TV, where can they do it online, which combination of digital content can users receive
  6. Will the digital switchover work in your region? What substitutions are available?
  7. Complete information presented in a manageable format/s

Email or call us (+44(0)20 3301 3303) for more in depth information a presentation and/or a meeting.

Sample outputs:

Figure 1: Variation of DTT coverage across Great Britain.

dtt

Figure 2: Availability of bandwidth suitable for HD streaming – June 2010

hdbb
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