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Orange
3 October 2008
Orange is a subsidiary of France Telecom. Besides being a major mobile phone company it operates as an ISP in the UK and other European countries. It acquired Freeserve in 2001, and re-branded it as Wanadoo in the UK on 28 Apr 2004.
In May 2006, the company re-branded again by uniting its Wanadoo Internet and IPTV and Orange mobile services under the Orange name. The move was to enable the operator to offer its services on the basis of a joint portal, shared customer loyalty program and unified customer service. It will also provide a fillip to the company’s strategy to upgrade to a next-generation network.
The change failed to add dynamism to Orange's broadband business however and its subscriber numbers have actually been falling in early 2008. Orange is one of the LLU operators which charge extra to subscribers falling outside the "Orange Region" - its LLU footprint.
On 18 July 2007 Orange announced a "free laptop" offer in cooperation with PC World. New customers could get a laptop valued at "over GBP300" by signing up to a two-year broadband contract. The offer was ended after less than a month and it was said to have added 50,000 new subscribers in the quarter.
On 24 February 2007, Orange announced its plans to launch IPTV over its Livebox, which is already used in France for the same. The service will allow viewing and downloading TV material on PC or mobiles. It will support VOd programming as well.
In May 2006, the company re-branded again by uniting its Wanadoo Internet and IPTV and Orange mobile services under the Orange name. The move was to enable the operator to offer its services on the basis of a joint portal, shared customer loyalty program and unified customer service. It will also provide a fillip to the company’s strategy to upgrade to a next-generation network.
The change failed to add dynamism to Orange's broadband business however and its subscriber numbers have actually been falling in early 2008. Orange is one of the LLU operators which charge extra to subscribers falling outside the "Orange Region" - its LLU footprint.
On 18 July 2007 Orange announced a "free laptop" offer in cooperation with PC World. New customers could get a laptop valued at "over GBP300" by signing up to a two-year broadband contract. The offer was ended after less than a month and it was said to have added 50,000 new subscribers in the quarter.
On 24 February 2007, Orange announced its plans to launch IPTV over its Livebox, which is already used in France for the same. The service will allow viewing and downloading TV material on PC or mobiles. It will support VOd programming as well.
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