BroadBand User Service - UKPlus
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PlusNet

PlusNet is an ISP which offers dial up and broadband services in the UK. It was established in 1997. In November 2006, BT made an offer to acquire PlusNet for GBP 67 million and this deal was completed early in 2007.

PlusNet is continuing to operate with a separate brand and identity and has become the umbrella organisation for other brands such as Madasafish, acquired with the purchase of Brightview. Although BT reported a separate joint subscriber number for the PlusNet and Brightview acquisitions together when they were first acquired, it ceased to do so as of its 2008-09 financial year.

Network Type & Services Offered
 DSLCableFTTxLanWiFiWiMax3GOther
Residential        
Business          
Wholesale              
Bundled servicesBundles include broadband, VoIP and telephony services.
Additional servicesDial up, Wi-Fi, VoIP, Telephony
Standalone Tariffs
NameCustomer GroupAccess TypeUp KbpsDown KbpsActivation ChargeInstall ChargeEquipment ChargeMonthly RentalUsage charge (per MB)Tax incCurrency codeFeaturesPromotional OffersNotes
Plusnet Extra Fibre ResidentialFTTx 40,00050.00  27.99 GBP

120 GB data transfer limit

Monthly rental discounted by GBP 6.50 for the low cost area. Monthly rental discounted by GBP 6.50 for the first three months for customers living outside the low cost area. Normal price, thereafter.

Installation charges waived with a phone bundle and an 18 month contract.

Free wireless router worth GBP 40.00.

Plusnet Unlimited ResidentialADSL 20,00025.00 40.0011.49 GBP

60 GB data transfer; free set up and wireless router; 18 month contract applies

Monthly rental discounted to GBP 11.49 for the first three months for customers living outside of the "low cost" region.

Free wireless router worth GBP 40.00 with 12 month contract.

Monthly rental increases to GBP 15.79 or GBP 17.99 if the customer lives outside the "low cost" region.

Plusnet Value ResidentialADSL 8,00025.00 40.006.49 GBP

10 GB data transfer; free set up and wireless router; 18 month contract applies

Monthly rental discounted to GBP 6.49 for the first three months for customers living outside of the "low cost" region.

Free wireless router worth GBP 40.00 with 12 month contract.

Monthly rental increases to GBP 10.79 or GBP 12.99 if the customer lives outside the "low cost" region.

Plusnet Value Fibre ResidentialFTTx 40,00050.00  22.99 GBP

40 GB data transfer limit

Monthly rental discounted by GBP 6.50 for the low cost area. Monthly rental discounted by GBP 6.50 for the first three months for customers living outside the low cost area. Normal price, thereafter.

Installation charges waived with a phone bundle and an 18 month contract.

Free wireless router worth GBP 40.00.

Bundled Tariffs
NameBundle TypeCustomer GroupAccess TypeUp KbpsDown KbpsActivation ChargeInstall ChargeEquipment ChargeMonthly RentalUsage charge (per MB)Tax incCurrency codeFeaturesPromotional OffersNotes
Broadband and Home phone Broadband, Fixed TelephonyResidentialADSL 8,000   12.73 NGBP

Plusnet Value broadband plan; Talk Evenings & Weekends plan to UK & international landlines; free 300 minutes to 20 international locations; voicemail

12 month contract applicable.

Monthly rental mentioned for customers living in the low cost area. It will increase by up to GBP 19.23 for customers living outside the low cost area.

BT line rental of GBP 9.49 included.

Users can customize their Internet and phone package.

Option 1 + VOIP Broadband, VoIPBusinessADSL4488,000   15.00 NGBP

PlusNet network contention of 20:1; 10 GB data transfer limit; free 1 static IP address; free 3 domain names; unlimited email addresses and mail boxes; 100 MB web space and 100 MB website download limit; SMTP and web mail; anti-virus and spam filter; free usage between 12 am to 8 am; 240 minutes anytime calls; ideal for 1 user

Free four port router worth GBP 30.00.

Monthly rental discounted by GBP 5.00 per month with a 24 month contract.

12 month contract applicable.

BT line rental extra.

Option 2 + VOIP Broadband, VoIPBusinessADSL4488,000   23.00 NGBP

50 GB data transfer limit; free 1 static IP address; free 5 domain names; unlimited email addresses and mail boxes; 250 MB web space and 250 MB website download limit; SMTP and web mail; anti virus and spam filter; free usage between 12 am to 8 am; 360 minutes of any time Broadband Phone calls; ideal for 1 to 9 users

Free four port router worth GBP 30.00.

Monthly rental discounted by GBP 8.00 per month with a 24 month contract.

12 month contract applicable.

BT line rental extra.

Option 3 + VOIP Broadband, VoIPBusinessADSL8328,000   32.00 NGBP

Free 1 static IP address; free 5 domain names; unlimited email accounts; 500 MB web space; 500 MB website download limit; SMTP and web mail; anti-virus and spam filter; 480 mins anytime calls to UK landlines; ideal for more than 10 users

Free four port router worth GBP 30.00.

Monthly rental discounted by GBP 7.00 per month with a 24 month contract.

12 month contract applicable.

BT line rental extra.

SDSL 1Mb Broadband, VoIPBusinessSDSL1,0001,000 350.00 185.00 NGBP

Unlimited email addresses and mail boxes; 500 MB web space; 500 MB website download limits; SMTP and web mail; anti-virus and spamfilter; 10:1 contention ratio; 5 domains

12 month contract applicable

SDSL 2 Mb Broadband, VoIPBusinessSDSL2,0002,000 350.00 215.00 NGBP

Unlimited email addresses and mail boxes; 500 MB web space; 500 MB website download limits; SMTP and web mail; anti-virus and spamfilter; 10:1 contention ratio; 5 domains

12 month contract applicable

SDSl 250k Broadband, VoIPBusinessSDSL250250 350.00 125.00 NGBP

Unlimited email addresses and mail boxes; 500 MB web space; 500 MB website download limits; SMTP and web mail; anti-virus and spamfilter; 10:1 contention ratio; 5 domains

12 month contract applicable

SDSL 500k Broadband, VoIPBusinessSDSL500500 350.00 155.00 NGBP

Unlimited email addresses and mail boxes; 500 MB web space; 500 MB website download limits; SMTP and web mail; anti-virus and spamfilter; 10:1 contention ratio; 5 domains

12 month contract applicable

Financial Performance
DateTotal revenueEBITDANet profitARPUNotes
30 Jun 2006 41,000,000 3,900,000 
Network Architecture and Development
HeadlineDetails
Access Network

PlusNet provides access to its DSL services over BT’s last mile network

Service launch

PlusNet ADSL (Residential) launched on 21 Mar 2002.

Service launch

PlusNet ADSL (Business) launched on 28 Mar 2002.

Transport Network

PlusNet has built its scalable high performance carrier-class broadband network using network equipment from Juniper Networks and Ellacova Networks. It has transit agreement with Level 3 Communications and BT Net, along with peering agreements with LINX, LoNAP and XchangePoint Internet exchanges to provide global Internet connectivity to its customers.

VoIP launch

In September 2005, the operator also launched its ‘PlusTalk’ VoIP service for its customers.

10 Gbps network trials

17 December 2010: Plusnet announced that they will shortly begin the trials of their new 10 Gbps network which aims to replace all its previous networks. Customers will be transitioned seamlessly to this new network over a period of time.

FTTC trials

5 January 2011: Plusnet planned to extend its FTTC trials to new areas offering download speeds of 30 Mbps. At the end of the trials, the operator plans to cover at least 15 to 20 per cent of the country with its FTTC services. Following this announcement, on 26 January 2011, Plusnet announced the completion of the first phase of the FTTC trials. The beta trial phase will now commence and customers can subscribe to it at a charge of GBP 12.00 per month.

Transition to BT 21CN

1 March 2011: Plusnet announced its plans to provide over 60% of their customers with speeds of up to 20 Mbps by transitioning them to BT’s 21CN network by the end of the year.

Marketing Programs
HeadlineDetails
British Telecom

On 7 Oct 2004, PlusNet signed a two-year extension to its alliance with British Telecom for its Teleworker services contract. The new agreement will help PlusNet in offering an attractive Internet services proposition to BT’s large business customers.

Cancellation costs

Cancellation cost is decreased by 11.75 GBP every year for loyal customers. Cancellation fee is further reduced by 25 GBP if modem is also purchased. With monthly contract option combined with the above offer, the one time fee of 11.75 GBP is waived.

Promotional offer

In January 2006, the operator introduced a promotional broadband offer ‘surf and talk’ for its residential subscribers at GBP 19.99 per month. The package comprised 10 GB data transfer limit and free phone calls to the UK landlines in the evenings and on weekends. The offer was valid till the end of February 2006.

Speed Increase

PlusNet announced its plans to increase the downstream speeds of both its ‘Broadband Home Lite’ and ‘Broadband Home Premier’ services to 4 Mbps and 8 Mbps in future. VoIP solutions are now available with PlusTalk.

Service launch

In November 2005, the operator set up its online shop to provide the latest information about broadband, computer and entertainment technologies of leading UK players. To celebrate the launch, it offered compact Creative Labs 512 MB MP3 player with FM radio for GBP 65.99 to its subscribers.

Service launch

In 2Q05, the operator also announced its plans to increase the downstream speeds of both its ‘Broadband Home Lite’ and ‘Broadband Home Premier’ services to 4 Mbps and 8 Mbps in future.

Service Revamp

In April 2005, PlusNet revised its ‘Broadband Home Lite’ and ‘Broadband Home Premier’ residential services by offering a standard speed of 2 Mbps.

Service Revamp and launch

In 3Q05, PlusNet revised its residential broadband service offerings by phasing out its ‘Broadband Home Lite’, ‘Teleworker Lite’, ‘Teleworker Pro Lite’, ‘Teleworker Premier’ and ‘Broadband Home Premier’ services. It also launched ‘Broadband Premier’ speeds of 4 Mbps and 8Mbps and ‘Broadband Plus’ with speeds up to 8 Mbps in its residential grade.

Service Revamp, launch and speed increase

In 3Q05, PlusNet phased out its ‘Teleworker Lite’, ‘Teleworker Pro Lite’, ‘Teleworker Pro Premier’, ‘Small Business Lite’, ’Small Business Pro Lite’, ‘Small Business Pro Premier’ and ‘Business Lite’ business services. It launched ‘Teleworker Premier 8 Mb’ and ‘Small Business Premier 8 Mb’ business services with speeds of 8 Mbps. The operator also increased the speeds of its ‘Teleworker Lite 512 K’, ‘Small Business Premier 512 K’ and ‘Business Premier 512 K’ services to 2 Mbps, ‘Teleworker Lite 1 Mb’, ‘Small Business Premier 1 Mb’ and ‘Business Premier 1 Mb’ services to 4 Mbps and of ‘Business Premier 2 Mb’ to 8 Mbps in its business grade.

Service Revamp

In 2Q06, the operator reduced the monthly rental rates of several of its business and residential plans by up to 60 percent. It also increased the upload speeds of some of its business and residential plans by up to 108 percent.

Service Revamp

In 4Q05, PlusNet decreased the monthly rental prices of all its SDSL business services by up to 34 percent. The operator planned to launch its broadband services with speeds up to 8 Mbps in Greater London, Strathclyde, South Glamorgan, Cornwall and Northern Ireland by the end of November 2005 and throughout the whole of the UK by 2006.

Service Revamp

On 15 Feb 2005, PlusNet launched trials for an ADSL service with speeds up to 8 Mbps (downstream) and allowed free upgrades to all of its ADSL subscribers. It also decreased the prices of its ‘Broadband Home 2Mb Lite’ residential service by up to 25 percent. Further, it launched wireless broadband on 11 Feb 2005 with a limited introductory offer of free trial until 1 Apr 2005.

Speed Increase

In 3Q06, the operator increased the upload speed of all its residential services and several business services by up to 79.2 percent and 3.70 percent respectively. The operator also ceased to offer one of its business services, ‘Broadband Basic’, and launched a new service, ‘Teleworker Pay As You Go’, with speeds of up to 8 Mbps

90-day guarantee offer

On 27 June 2007, Plusnet launched a 90-day guarantee special offer for its prospective customers promising complete refund of the 90 day subscription if the customers are not satisfied with the service.

Mac support

On 12 July 2007, Plusnet enhanced its customer service by offering advanced support on Mac based queries to its customers.

Awards

In 2006, PlusNet was a finalist for the Comms Channel Awards – 2006 and a winner in the uSwitch.com Broadband Customer Satisfaction Survey. PlusNet also won a customer award named ‘PC Advisor 2006’ for providing the best customer service including excellent technical support.

New social website

On 2 August 2007, Plusnet launched a social and discussion site, http://community.plus.net, directed towards its 200,000 customers. Plusnet aims to get online and real time feedback on all its products and services enabling it to innovate and enhance future value for customers.

PlayStation3

On 2 November 2007, PlusNet launched a PlayStation3 gaming server for its online gamers. The operator also plans to add various gaming services in the future.

2008 ISPA awards

6 Mar 2008: Plusnet was selected for 2008 ISPA Awards for best consumer and business ISP as well as best broadband finalist.

Promotional offer

In Q107, the operator offered a 30 days free trial of services and free migration to new users who switch from other ISP's.

Service for Polish community

On 26 June 2007, Plusnet launched a broadband service tailor-made for the Polish community in the UK. The service includes traffic prioritization on broadband lines enabling better performances for applications such as Skype, VoIP, webcams and Gadu-Gadu for online chats. The operator also launched its website in Polish with a dedicated contact centre to assist Polish speaking customers.

Broadband Your Way Pro package

On 19 September 2007, Plusnet launched Broadband Your Way Pro package for its online gaming clients. The package uses the operator's the traffic management technology to deliver a fast low latency connection which is imperative for online gamers.

Product positioning

As of December 2007, PlusNet was offering 12 DSL broadband products, all bundled with telephone services to some extent. Broadband Your Way Options 1 to 4 offer usage levels up to 40GB, with free overnight usage. Broadband Your Way Pro differs in providing higher priority to the customer's traffic over the PlusNet network. PlusNet makes a point of not providing an "unlimited data download" offer on the grounds that such offers always have to be limited in pracrice by a fair usage policy.

PlusNet's three "Package" options bundle the broadband offer with phone service and line rental.

The product range is completed with four products aimed at business users, scaling from teleworkers through small businesses (with up to 10 PCs), larger businesses (with 10 or more PCs) to an SDSL offer.

Spam filtering

On 28 Aug 2007, Plusnet announced that spam filtering is its priority focus area to improve its email facility for customers.

Bandwidth usage calculator

1 May 2008: PlusNet launched a new “bandwidth usage calculator” for its customers enabling them to keep a check on their Internet data transfer limit.

New packages

11 April 2007: Plusnet revamped its broadband service offerings by phasing out earlier packages and launching four new services with usage limit of 1 GB, 8 GB, 20 GB and 40 GB under its 'Broadband Your Way' banner. The packages includes additional usage charges or capped speeds on additional usage for a month, letting the customers opt for one of these. 'Broadband Your Way' also allows the customers to set the maximum cost for a month, specially useful for parents who want to keep a check on their children's internet usage.

Ceasing Force9 and Free-Online brands

In September 2007 PlusNet closed the websites for two brands it was continuing to operate independently, Force9 and Free-Online, and ceased to offer services with these brands. Existing customers were able to continue with the same billing details, email addresses etc.

Referral Schemes

In Q107, the operator introduced its referral program which provides a discount of GBP 5.50 on on the monthly rental for each recommendation of its services to new prospective users.

Essential Package

In August 2008 PlusNet launched its "Essential Package", bundling a basic broadband service (GBP 6.99) with telephone line rental (GBP 10) for a competitive GBP 16.99 per month.

Ofcom voluntary code

5 December 2008: Plusnet signed a new Ofcom voluntary code to be more transparent in its communication with the customers. As per the code, the operator is required to inform the customer the true broadband speed the customer's line can support and what factors would result in loss of speed for the customer. The code also requires the operator to explain the fair usage policy to its customers and alert them when they have been violated.

Reduced Contract Lengths

In September 2009, Plusnet announced it will be reducing the length of its broadband contracts from eighteen months to twelve months and there is to be a price reduction too.

Reduction in VAT

1 December 2008: Eclipse reduced the prices of its services as a result of fall in VAT from 17.50% to 15%, effective immediately.

Lowest price promise

8 October 2010: Plusnet promised standalone broadband at the lowest price in the UK to all its customers irrespective of the region they stay in. It committed to match the lowest price of its competitors in all the regions.

Business Partners and Content Deals
HeadlineDetails
Level 3 Communications and BTNet

PlusNet uses Level 3 Communications and BTNet as its primary International Transit providers.

Stream Shield

In May 2006, the operator partnered with Stream Shield to use the latter’s Internet traffic cleaning software making PlusNet one of the first operator’s in the UK to use this service.

LINX, LoNAP and XPE

PlusNet has signed peering agreements with LINX, LoNAP and XchangePoint Internet exchanges.

Tiscali

In November 2005, PlusNet signed an agreement with Tiscali to deploy Tiscali’s network to offer broadband services with speeds up to 24 Mbps based on ADSL 2+ technology.

Easynet

In October 2005, PlusNet signed an agreement with Easynet to deploy Easynet’s network to offer broadband services with speeds up to 24 Mbps based on ADSL 2+ technology.

Gradwell Dot Com

On 30 November 2007, Plusnet signed an agreement with Gradwell Dot Com to deliver a more robust platform for the deployment of VOIP services.

Postini

On 21 November 2007, PlusNet partnered with Postini to provide filtering of inbound emails to its customers, thereby increasing the online security for them. The company plans to do a two month trial run of the service to reduce spam messages.

Equipment Suppliers
HeadlineDetails
BT, Binatone and Solwise

PlusNet provides BT Voyager, Binatone and Solwise modems and routers to its broadband customers.

Juniper Networks, Ellacoya Networks

PlusNet uses network equipment from Juniper Networks and Ellacoya Networks to provide DSL service to its customers.

Company History and Development
HeadlineDetails
Past overview

PlusNet also offered its Internet services via the ‘Free-Online’ and ‘Force9’ brands. PlusNet launched its ADSL services in October 2000. The operator experimented with resale of wholesale offers from other suppliers besides BT, such as Tiscali.

Sources

[6897], [6898], [6899], [6926], [8021], [8022], [9137], [9139], [10137], [10138], [10998], [11002], [11931], [12792], [13096], [13730], [14535], [15547], [16304], [17117], [17903], [18917], [19763], [20412], [20413], [21153], [22389], [23046], [23850]