October 25, 2013 | Laura Kell
Point Topic data is used to show typical broadband speeds and availability on rightmove.co.uk
This week Rightmove, the UK’s largest property website, launched a new service to show typical broadband speeds at each of the 1m homes listed on its website. The data for this service is provided by broadband research company Point Topic, who map broadband availability across the whole of Europe.
A study conducted by broadbandchoices.co.uk suggested homebuyers rank a fast broadband connection as more important than off-street parking and local amenities. Broadband is also typically one of the first new services that homebuyers activate when moving in – ahead of gas and TV, and second to only electricity.
“We’re always looking at new ways to help home movers make the most informed decisions possible when choosing their next property, whether that’s providing information about local schools, transport links or broadband speeds. Our research tells us that home movers find it incredibly useful to know these things in advance and so we’re fascinated to see how they engage with the data from Point Topic.”
Rightmove is trialling broadband data alongside the typical information displayed about properties. If the data proves a hit with home movers during the two month test, the feature is likely to become permanent in January 2014.
Oliver Johnson, CEO at Point Topic, said: “Broadband is becoming one of the most important considerations for prospective buyers. We hope that having quick and easy access to this data will be a huge benefit to Rightmove’s users. Point Topic is very pleased to be partnering with Rightmove on this application.”
The application will show the typical speeds provided by copper broadband services and what a user should expect to be able to do at these speeds. For people who want faster services, Rightmove shows whether superfast services are available from BT Openreach or Virgin Media or smaller providers such as Hyperoptic, KCOM or Gigaclear. It also provides a full list of providers in the area and the services that they offer.
Visit the UK Broadband Mapping page to learn more about Point Topic’s tracking of broadband availability, speed and take-up at postcode level across the UK.
Point Topic is the primary websource for DSL, FTTx, cable and other broadband supplier and user statistics, databases, information and reports. Its data is in use worldwide amongst governments, commercial organisations and as general reference. A range of online services provides the most up-to-date, accurate and cost effective worldwide and UK specific broadband data sets available. See www.point-topic.com for more details.
For media information please contact Toby French at [email protected] or on +44(0)20 3301 3303.
Rightmove.co.uk is the UK’s number one property website displaying details of homes for sale or rent to the largest online audience. It has around 90% of all properties for sale and at any time displays a stock of over 1,000,000 properties to buy or rent, worth around £270 billion, and serves more than 1 billion pages a month.
Rightmove is also one of the top 10 most used websites by the UK public, currently at 7th place in August. (Experian Hitwise – ranking by UK page impressions, August 2013)
For media information please contact Matthew James at [email protected] or on +44(0)20 7087 0605.